Digital Marketing

Initially, LinkedIn was a professional network linked to job search and classic networking. Today, this platform with 830 million users, including more than 22 million in USA, is becoming a B2B social selling tool on its own, precisely thanks to this huge database of potential professional prospects. But to use it both automatically and efficiently, you still need to use an external tool capable of analyzing the LinkedIn database. Here is a comparison of prospecting tools and LinkedIn plug-ins!


Linkedin Sales Navigator Core

Let’s start with the native LinkedIn prospecting tool, otherwise known as its Linkedin Sales Navigator feature . It is one of the platform’s premium plug-ins, requiring a subscription. Its principle is both to filter the right profiles and to be able to contact them without having them in its network.

Linkedin Sales Navigator also helps you with your prospects’ job changes, by alerting you immediately in the event of a change. Same thing when they take action on LinkedIn, so you can keep an eye on their activity. This way, you can constantly adjust to the needs of your prospects, to engage contacts faster.

Of course, all this has a cost, at least $89 per month for a monthly subscription. The tool also offers the most expensive optional functionality of the network, in particular because of the costs linked to the purchase of databases, which are nevertheless scalable.

The advantage of Linkedin Sales Navigator  : its direct integration with LinkedIn


Among the automated prospecting tools on LinkedIn, Prospectin is particularly noteworthy . This solution from the French start-up Waapi brings together all the functionalities dreamed of by Sales who have to prospect in the chain.

For each request, the tool can extract 2,500 LinkedIn contacts, directly from the platform or via the tool mentioned above, Linkedin Sales Navigator. But this is not its only advantage. ProspectIn directly assists Sales by scripting contacts, from the first action, to early reminders according to predefined criteria. Added to this is a very ergonomic monitoring dashboard. So that the salesperson can concentrate his efforts only on the hot leads: he thus saves precious time.

Last but not least, Prospectin offers a free version which allows you to test the solution and then opt for Premium services in the paid version at very competitive prices, starting at €24.99/month. A help chat also promotes the use.

The plus of Prospectin  : scripting




Waalaxy is also part of Waapi’s automated prospecting tools. This is an extension to the Chrome browser, which therefore allows direct and multi-channel action. The advantage of Waalaxy lies above all in its ability to link networks and extract all the information from a LinkedIn account to make the most of it.

Without the auto-import of contacts on LinkedIn, the price of Waalaxy is 21€ per month. For 40€/month, you are entitled to advanced LinkedIn sequences and auto-import. Count 64 € for the complete pack.

The most Waalaxy: the multichannel characteristic




Initially, Lusha was designed to facilitate the work of recruiters on LinkedIn. However, marketing departments quickly took to it, seeing it as an effective way to find and verify B2B contacts.

For this, the tool also works as a Chrome extension, on the right of the screen. It is then possible to extract interesting information from the account and transfer it to other CRM tools, such as Hubspot for example. With Zapier, contact tracing is also automated.

The power of the tool justifies a price starting at $99.

The Lusha plus: its ease of use and a live chat (with real humans to accompany you)



Here, no Chrome extension: NeoDeal is a software solution with a dashboard. This tool tracks sales campaigns on LinkedIn. Like the others, NeoDeal automatically extracts information from profiles to get the best out of them, create actions and send the right messages to the right people. All this for €59 per month.

NeoDeal collects professional email addresses and offers very practical dashboard monitoring.

Note that this French start-up recently became a Microsoft partner.

The NeoDeal advantage: the independent prospecting of the tool and the results reported directly



With Kaspr, it becomes possible to find contact details directly on a LinkedIn profile. Phone number, e-mail, everything appears at the moment T of the visit.

The tool also offers campaign automation with messages sent to prospects. Kaspr is of course compatible with most CRMs and automation tools.

Small businesses and start-ups can take advantage of it for $30 per month.

The Kaspr advantage  : a very large amount of data, especially for telephone numbers


Prospect.Io is a global automated prospecting software which, thanks to other functionalities, makes it possible to extract prospects’ emails from LinkedIn.

From there, the tool creates scenarios and saves sales time by automating outbound marketing campaigns and creating workflows. Added to this are reports and a dashboard. The first package starts at €19.

The advantage of Prospect.Io: complete contact management


Meet Alfred

Meet Alfred is a solution integrated into LinkedIn that allows you to find your ideal prospects automatically. The tool also creates campaigns and sequences of emails and LinkedIn messages. In addition, Meet Alfred helps to create posts, directly on LinkedIn, and provides better visibility.

Pricing for Meet Alfred starts at $29 per month.

The plus Meet Alfred  : a solution designed for LinkedIn


Linked helper 2

On steroids as he says, Linked helper 2 is a super-powerful LinkedIn plugin: it allows you to make the platform your main source of leads. 2nd and 3rd level contacts are automatically invited with a personal message. The tool also creates message chains.

All this for a price of $825, if you commit for one year.


Comparative table of LinkedIn prospecting tools

LinkedIn prospecting tools Free trial period Find email addresses Prospecting on LinkedIn Rates
Linkedin Sales Navigator Yes, 1 month Oui  79€89 per month
ProspectIn Yes, 7 days 1 from €16.99 per month
Waalaxy Oui From 21 per month
Lush Yes, a trial version From $99 per month
NeoDeal Yes, 15 days From 59€ per month
Kaspr Oui From €30 per month for a start-up/SME
Prospect.Io Yes, a trial version From 19€ per month
Meet Alfred Yes, 21 days from 29$
Linked helper 2 Oui From $8.25 for 12 months of commitment


Would you like to know more about LinkedIn prospecting in B2B, and find the tool best suited to your company? Contact us to benefit from the advice of our experts!

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