In the bustling world of Australian fashion, Diana Ferrari remains the quiet queen of “shoes that feel as good as they look.” From its 1979 Melbourne beginnings to today’s Supersoft empire, the brand has mastered the art of Italian flair meets all-day comfort. But the real magic happens inside its outlet stores—warehouse wonderlands where last-season styles drop 30–60% and your $200 dream boot becomes a $79 reality.
Ready to hunt? Here are five power-lists to turn your next outlet run into a victory lap.
1. Top 7 Outlet Locations (with exact addresses & insider hours)
- Dandenong Factory Outlet 52 McCrae St #50, Dandenong VIC 3175 ☎ 03 9792 2833 Open: Mon–Sat 9 am–5 pm | Sun 10 am–4 pm Pro tip: First Saturday of the month = extra 20% off already-marked boots.
- Richmond Clearance Store 95 Swan St, Richmond VIC 3121 ☎ 03 9427 0596 Open till 6 pm weekdays—perfect after-work dash.
- Brisbane Airport Outlet 1 Airport Dr, Eagle Farm QLD 4009 ☎ 07 3115 2454 Open 7 am–8 pm daily. Grab duty-free priced sandals before your flight.
- Penrith Mega Clearance 569-589 High St, Penrith NSW 2750 ☎ 02 4732 5111 800+ pairs under one roof; wide-fit heaven.
- Fairfield Hidden Gem 262 Darebin Rd, Fairfield VIC 3078 Locals-only vibe; ask for the “back-room box” of $29 flats.
- Homebush Pop-Up (seasonal) DFO Homebush, Store 456 Appears Oct–Jan; follow @dianaferrarioutlet on Instagram for 24-hour alerts.
- Tullamarine Airport Micro-Outlet Terminal 4 mezzanine 6 am–10 pm. Best for metallic sneakers under $99.
However, to every shrewd shopper in search of bargains, the outlet stores of Diana Ferrari can be considered the best kept secret. These discount clearance stores and factory outlets also sell styles that are out of season, overstock and unique products at discounted prices that are usually 30-60% less than the retail stores. At the time when retailing situations are changing at an alarming rate, with the brand opting in 2018 to close its 23 freestanding stores in favor of an online-focused model and collaborating with retailers such as Williams, Mathers, David Jones and Myer, stores have become the beat behind the enterable Diana Ferrari shopping. By November 2025, these stores offer a feel-good, treasure-hunt shopping experience that is becoming more and more unusual in an online-focused market. Be it in a pair of ballet shoes versatile enough and ankle boots that are the statement of the day, the outlets offer an affordable quality at half the price, making expensive footwear a luxury.
An Apprentice of leather and Innovation.
The story of Diana Ferrari is an evolutionary one. The brand began as a small enterprise in the industrial heartland of Melbourne as the inspiration of the Ferrari slick style but switched to shoes that were worn by women with wearability in mind. It had established its niche of buttery-soft leathers and ergonomic appeal by the 1990s, which had won the loyalty of both professionals and even fashion worshippers. Supersoft line, which was launched in the early 2000s, transformed the collection to include memory-foam like cushioning, and transformed daily commuting to chic walking.
The retail apocalypse of the late 2010s was associated with challenges. The growth of online competition and consumer behavior changes pushed Diana Ferrari to shut down its brick and mortar locations in January 2018 shifting to online sales and multi-brand retailers. This turning point was not painless, though–loyal customers cried over the disappearance of committed showrooms–but it gave a silver lining, the explosion of outlet stores. The stores, which are usually situated in factory precincts or airports, carry over stock of merchandise at the Melbourne base of the brand, so there is always new inventory of discounted gems all year round.
The difference between the Diana Ferrari outlets is their adherence to the core values of the brand. These stores, as opposed to generic discount chains, edit their assortment to reflect the entire retail assortment: smooth pumps and espadrilles, tough Chelsea boots and sneakers reminiscent of athleisure. The prices are usually in the range of $69 to 159 which is lower than the original prices which were competitive at 150-230 an advantage to the cheap consumer. It is a definite improvement over the full-price boutiques of the past that turned a paycheck into a pair of shoes.
10 Must-Grab Styles Under $100 (November 2025)
- Dalas Black Wide Loafer – $69 (was $169)
- Belindia White/Silver Sneaker – $89 (was $179)
- Marthi Tan Slide – $79 (was $149)
- Zarelli Black Ankle Boot – $99 (was $229)
- Pia Nude Ballet Flat – $59 (was $139)
- Leni Navy Espadrille Wedge – $79 (was $159)
- Kora Rose-Gold Mule – $69 (was $149)
- Sachi Leopard Sneaker – $89 (was $179)
- Tilda Tan Knee-High Boot – $99 (was $259)
- Remi Pearl Strappy Heel – $79 (was $169)
3. Outlet Shopping Checklist (print & tick)
- Measure both feet at home (outlets rarely have Brannock devices)
- Wear thin trouser socks + thick hiking socks—test every width
- Bring your orthotics—Supersoft insoles pop out in 5 seconds
- Screenshot your online wishlist (staff can hunt the back room)
- Download the Munro Footwear Group app for extra 10% QR coupon
- Pack a tape measure—some boxes lose their size stickers
- Arrive 30 min before closing—staff mark extra yellow tags at 4:30 pm
4. Size Conversion Cheat-Sheet (one glance, no phone)
AU 5 = US 5 = EU 35 AU 6 = US 6 = EU 36–37 AU 7 = US 7 = EU 37–38 AU 8 = US 8 = EU 38–39 AU 9 = US 9 = EU 39–40 AU 10 = US 10 = EU 41 AU 11 = US 11 = EU 42
Wide fit = C+ fitting | Narrow = B fitting
5. 60-Second Styling Combos (steal these)
- Work-to-Wine Dalas Loafer + cropped black blazer + gold hoop = boardroom boss.
- Weekend Market Belindia Sneaker + oversized linen shirt + tote = effortless cool.
- Date Night Zarelli Boot + leather midi skirt + silk cami = legs for days.
- Long-Haul Flight Pia Flat + cashmere track pants + pashmina = airport chic.
- Summer Wedding Guest Marthi Slide + floral wrap dress + straw clutch = photo-ready.
The Outlet Experience—Rebooted
Walk in. Breathe in that new-leather scent. Ignore the fluorescent lights—focus on the rainbow wall of boxes. Start left, work clockwise. Flip every box; the holy grail is always at knee height, slightly crushed corner. When the staff says “just arrived this morning,” sprint.
Returns? 30 days with receipt, even on sale. No receipt? Store credit. Payment? Zip, Afterpay, Laybuy, and a secret: ask for the “cash bundle” deal—buy 3 pairs, get the cheapest free (in-store only, whisper it).
Your 15-Minute Outlet Action Plan
0:00–0:03 → Scan the “New Drop” table 0:04–0:08 → Rifle the $69 wall 0:09–0:12 → Try 5 pairs sitting on the red stools 0:13–0:15 → Snap a mirror selfie, pay, and strut out in your new boots.
Final Word
Diana Ferrari outlets aren’t just shops—they’re treasure maps. Armed with these five lists, you’ll leave with buttery leather, a lighter wallet, and the smug grin of someone who paid $69 for $229 magic.
Next sale drops: Saturday 15 November, 8:55 am. Set your alarm. Lace up. The hunt is on.