Located in the colorful Forrest Chase shopping centre, JB Hi-Fi Forrest Chase is a pillar to the technological and entertainment savvy people in the busy Perth Melbourne. This store is at Tenancy 22, Level 1/200 Murray St, Perth WA 6000, Australia and was opened in May 2019 as a slick concept store looking down onto the vibrant Murray Street Mall. It is easily accessible to attractions such as the Elizabeth Quay and Supreme Court Gardens, and hence, is a convenient destination among locals and other tourists.
The store, reachable by Perth Underground Station or by car at the parking at Cathedral Square is open to the urban pace of Perth, flexible working hours include Monday to Thursday 9am to 6pm, Friday to 9pm, Saturday 9am to 5pm, and Sunday 11am to 5pm. It can be contacted at 08 6318 4300 or the national line 13 52 44 which is closed on public holidays so that the staff can recharge. Being one of the legacies of JB Hi-Fi, which started in 1974 as a Hi-Fi store in Melbourne, this outlet represents the way the brand has developed to become a retail giant having more than 200 stores in Australia and New Zealand.
Forrest chase is not a store; it is an explosion of technology. Unrestricted air-conditioned space provides relief against the heat in Perth, the services of click-and-collect combine the online convenience with in-store immediacy. It provides the diverse community in Perth with work and play equipment, whether it be rugged laptops to work or portable speakers to picnic in the Swan River. As an immersive concept, JB Hi-Fi Forrest Chase is an essential node in the tech community of Western Australia.
Store Features and Highlights
JB Hi-Fi Forrest Chase stands out with a suite of features tailored to enhance the shopping experience. Its modern design and customer-focused amenities make it a standout in Perth’s retail landscape.
Store Layout and Accessibility
- Spacious Design: The open-plan layout on Level 1 features wide aisles, ensuring accessibility for wheelchairs and strollers, reflecting Perth’s inclusive ethos.
- Interactive Zones: Dedicated areas for computing, gaming, and home cinema allow hands-on testing of products like OLED TVs and gaming monitors.
- Urban Location: Overlooking Murray Street Mall, it’s steps from public transport and parking, ideal for quick visits during lunch breaks or weekend outings.
Customer-Centric Services
- Tech Support: Free setup consultations and extended warranty options, with staff offering personalized advice for novices and pros alike.
- Click-and-Collect: Seamlessly integrates online orders with same-day in-store pickup, minimizing wait times for West Aussies.
- Loyalty Program: JB Perks rewards points on purchases, redeemable for discounts, appealing to students and frequent shoppers.
Sustainability and Technology
- E-Waste Recycling: Drop-off points for old electronics align with WA’s eco-conscious policies, encouraging responsible disposal.
- Free Wi-Fi and Charging: Shoppers can stream product demos or charge devices, enhancing the in-store experience.
- Secure Payments: Contactless options and CCTV ensure safe transactions in the busy Forrest Chase precinct.
Community Engagement
- Events and Promotions: Hosts gaming tournaments and live DJ demos during Black Friday or EOFY sales, creating a festive vibe.
- Cultural Tie-Ins: Collaborates with Perth Festival for AR experiences, connecting tech with local culture.
These features transform JB Hi-Fi Forrest Chase into a hub where technology meets community, offering both practical solutions and engaging experiences.
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JB Hi-Fi’s Market Value and Growth Trajectory
The history of JB Hi-Fi is that of a one-store company in 1974 in Melbourne, all the way to being a tech powerhouse in Australia. The company is based on the foundation of John Bishop and was listed publicly in 2003 (ASX: JBH) and today it has more than 230 stores, which was enhanced by the acquisition of The Good Guys in 2016. Its market capitalization, which is as at October 2025, is about AUD 12.51 billion, is contributed by high sales and a base of customers.
Financial Milestones
The table below outlines JB Hi-Fi’s revenue and market value progression, based on annual reports and market data. Valuations use a 1.2x revenue multiple, reflecting stable retail margins (EBITDA 5.8% in FY25).
| Year | Revenue (AUD Billion) | Key Growth Drivers | Market Cap (AUD Billion) |
|---|---|---|---|
| 2005 | 0.45 | Post-IPO expansion; DVD boom | 0.5-0.7 |
| 2010 | 1.8 | National rollout; smart TV adoption | 1.2-1.8 |
| 2015 | 5.4 | The Good Guys acquisition | 3.5-4.5 |
| 2020 | 7.8 | E-commerce surge (up 85%) during pandemic | 4.0-5.5 |
| 2023 | 9.64 | Appliance growth (28% of sales) | 7.0-8.5 |
| 2025 | 10.55 | Gaming/AI hardware demand; EOFY records | 11.5-12.5 |
Growth Insights
- Revenue Growth: FY25 revenue hit AUD 10.55 billion, up 10.03% year-over-year, with online sales exceeding 20% of total revenue.
- Earnings: EPS of AUD 2.74 in FY25, slightly below forecasts but reflecting resilience amid inflation.
- Future Outlook: FY26 revenue is projected at AUD 11.2 billion, with market cap potentially reaching AUD 14 billion, driven by AI-integrated appliances and NZ expansion.
With a forward P/E of 30.71 and a 2.34% dividend yield, JB Hi-Fi remains a favorite among investors, its 92% customer satisfaction rating fueling steady growth in Australia’s AUD 50 billion electronics market.
Product Pricing and Customer Feedback
JB Hi-Fi Forrest Chase offers a diverse range of computers and laptops, balancing affordability with cutting-edge performance for Perth’s varied clientele.
Pricing Overview
- Entry-Level Laptops:
- HP Pavilion (AMD Ryzen 3, 8GB RAM, 256GB SSD): AUD 599, ideal for students or casual users.
- Acer Aspire 5 (Intel Core i3, 8GB RAM, 512GB SSD): AUD 699, suited for basic office tasks.
- Mid-Tier Laptops:
- Dell Inspiron 14 (Intel Core i5, 16GB RAM, 512GB SSD): AUD 999, perfect for remote workers or freelancers.
- Lenovo IdeaPad (Ryzen 5, 16GB RAM, 512GB SSD): AUD 1,099, versatile for multitasking.
- Gaming Laptops:
- MSI GF Thin (NVIDIA RTX 4060, Intel i7, 16GB DDR5, 144Hz): AUD 1,499, built for high-performance gaming.
- ASUS ROG Strix (RTX 4070, Ryzen 9, 32GB RAM): AUD 2,299, for pro gamers and streamers.
- Desktops:
- HP Pavilion Gaming (Ryzen 5, RTX 3060, 1TB SSD): AUD 1,299, entry-level gaming rig.
- Custom Builds: Start at AUD 999, with upgrades like 1TB SSD for AUD 99 or RTX 4080 for AUD 499.
- Premium Laptops:
- MacBook Air M3 (13-inch, 8GB, 256GB): AUD 1,499, for Apple enthusiasts.
- MacBook Pro M3 Max (16-inch, 36GB, 1TB): AUD 4,499, for video editors and creatives.
Sales and Promotions
- EOFY 2025 Deals: Up to 30% off, e.g., ASUS VivoBook reduced from AUD 1,199 to AUD 899.
- Black Friday 2025: Bundle offers, like a laptop plus 24-inch monitor for under AUD 1,200.
- Price Advantage: 5-15% cheaper than competitors like Harvey Norman on core components due to bulk supplier deals.
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isfaction on product durability, per JB’s internal surveys.
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Negatives:
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- “Stock shortages are real—laptop was listed but unavailable, waited two weeks.” (Reddit, r/perth).
- “Warranty process dragged; pushed extended plans too hard.” (Google Reviews, 4.3/5).
- 15% of reviews note service inconsistencies, especially during peak sales.
Overall, 78% of customers recommend Forrest Chase for value, praising the vibrant atmosphere but urging better stock management and post-sale support.
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Why JB Hi-Fi Forrest Chase is Famous
JB Hi-Fi’s national fame, rooted in its 1974 origins as a Melbourne Hi-Fi specialist, extends to Forrest Chase through its blend of value, variety, and cultural resonance.
Key Drivers of Fame
- Historical Legacy: Founded by John Bishop, JB evolved from vinyl and Hi-Fi to dominate Australia’s AUD 50 billion electronics market, with 230+ stores by 2025.
- Awards and Recognition:
- Roy Morgan Customer Satisfaction Award 2023 and 2025 for Furniture/Electrical Retail (92% satisfaction).
- ARN IT Retailer of the Year 2008; Best Consumer Electronics Retailer 2018 (90.9% satisfaction).
- Competitive Pricing: Known for undercutting rivals, with EOFY and Black Friday sales drawing crowds for 50% off deals on TVs and laptops.
- Cultural Impact: Stores like Forrest Chase are social hubs, hosting gaming events and festival tie-ins, resonating with Perth’s vibrant community.
- Innovation: Click-and-collect (40% of sales) and BYOD student discounts cater to modern needs, while e-commerce growth (20% of revenue) bridges remote WA.
Local Significance
- Concept Store Appeal: Launched in 2019, Forrest Chase’s mall-view design and demo zones make it a Perth landmark for tech enthusiasts.
- Community Connection: Supports local events like Perth Festival and donates AUD 33 million via Helping Hands charity, fostering goodwill.
- Customer Loyalty: 92% loyalty rate, with 88% of shoppers returning for the store’s vibe and deals.
Despite occasional stock or service hiccups, JB Hi-Fi Forrest Chase’s fame endures through its unbeatable prices, immersive experiences, and deep ties to Perth’s tech and cultural pulse.
Conclusion: A Tech Beacon in Perth’s Heart
The JB Hi-Fi Forrest Chase is not just a shopping centre, it is a place that makes the Perth tech dreams fly. With its wide range of products, great deals, and exciting features, it has something to offer to everyone, starting with the budget laptops and the powerhouses of the gaming industry. With a target of AUD 11.2 billion revenue in FY26, Forrest Chase continues to be one of the bright spots of the brand, combining innovation with community in the centre of the CBD in Perth.