Located in the busy center of Southport, Queensland, Umart Online – Southport is both a landmark to those interested in technology and ordinary people. This store is under the famous chain of Umart which is the largest computer retailer in Australia and is located at 3/15 Jackman St Southport QLD 4215 Australia. Having opened its doors in 1999 under the umbrella Umart brand, the Southport store would remain a lifeline to the community of Gold Coast, providing gaming personal computers of the highest quality, as well as the much needed office laptops.
The excellent location of the store in Southport ensures the facility is easily reachable through major roads such as the Pacific Motorway, which is only a few minutes drive off some of the common sites such as the Broadwater Parklands. Customers can receive prompt advice on the phone before coming in at (07) 5532 1488. It works Monday through Friday, 9am to 5:30pm and Saturdays, 10am to 4pm serving after-work shoppers and the weekend warriors. Sundays and national holidays are off and this gives the staff the chance to replenish and deliver high standards of service.
Umart Southport does not only function as a retail facility, it is also a tech-innovation center. Umart empire is a family owned business, which began as a single store in Brisbane, and has since grown to 25 stores all over the country, including this jewel on the Gold Coast. In this case, residents would be relieved by the heat with the assistance of air-conditioned aisles that are stocked with the newest gadgets and supported by skilled personnel to de-mystify complex constructions.
The only difference is that this location is a part of nationwide logistics of Umart. Online orders can be collected in a single day, and the divide between the convenience of the online and the experience of the face-to-face can be recreated. Southport offers dependability to the people of Gold Coast who are fed up with the time wastage in shipping services in an exciting and technologically oriented setting.
Key Features of Umart Southport
Umart Southport is a place that has a combination of features that are meant to enhance the shopping experience. Its core is the comprehensive range of its inventory of over 10,000 products, starting with such individual components as GPUs and SSDs up to complete assemblies. This richness guarantees the one-stop shopping experience to PC builders, whether building a low-end PC or a liquid-cooled monster.
A special feature is in-store customisation. Experienced technicians will provide building services, but the minimum costs are 90 dollars on diagnostics and assembly (not including components). Customers have the opportunity to see their dream machine in action on-site, and have cable management options and stress-testing options available to them before they go. This practical solution will attract players and experts who insist on accuracy.
The layout of the store is conducive to movement: The store has specific parts where it keeps laptops, desktops, peripherals, and networking equipment so that navigation becomes simple. Interactive monitors: test keyboards or demo monitors, and make the shopping an interactive demo. To wary Do-It-Yourself individuals, the repair services of Umart include hardware modifications, such as RAM upgrades, cooling systems-which would be suitable to prolong the life of the devices.
Also check our best review article on PLE Computers
Through too, sustainability glistens. Umart is an advocate of e-waste recycling, and it has drop-off facilities where people can drop off their old electronics, which fits the eco-friendly atmosphere in Queensland. Reward programs allow repeat guests to earn points that they can redeem on future purchases, creating a sense of community.
The technological facilities will consist of free Wi-Fi and power points, which will be ideal to the Gold Coast surfers who need to check their devices after surfing. Employees, who are usually passionate themselves, offer non-jargon guidance and are held in high regard in their patience in periods of high demand such as the school back-to-school rushes.
In addition to retail, Umart Southport has workshops on such subjects as “Building Your First Gaming PC,” which are free to walk-ins. These activities generate skills and word of mouth making the store a learning pillar in the tech industry in Southport.
The security is the first priority and the CCTV and safe payment machines will give the customer the peace of mind. Contactless payments and Buy Now, Pay Later software such as Afterpay are introducing high-priced products without the need to strain the wallet.
Essentially, these features will make Umart Southport more than a simple shop as it will be a vibrant ecosystem, accommodating hobbyists, businesses, and families with customized technology.
Umart’s Company Market Value: A Trajectory of Steady Expansion
Umart’s financial journey reflects its evolution from a modest Brisbane startup to a national powerhouse. Founded in 1999 by the Lee family, the company navigated early challenges like floods and market shifts to achieve remarkable growth. By leveraging in-house logistics and supplier partnerships, Umart has scaled efficiently, boasting five distribution centers that handle orders with robotic precision—picking up to 57 items per minute.
Public data on private companies like Umart is sparse, but available insights paint a picture of robust performance. Early estimates pegged annual revenue at around $15.5 million in the mid-2010s, a solid base for a niche retailer. Post-2020, e-commerce booms and store expansions propelled figures higher, with forecasts hitting $300 million for the 2023 financial year amid pandemic-driven tech demand.
To illustrate this ascent, here’s a table summarizing Umart’s estimated market value and revenue milestones, based on industry reports and company disclosures. Note: These are approximations, as Umart remains privately held, with “market value” inferred from revenue multiples typical for retail tech firms (around 1-2x annual sales).
| Year | Estimated Revenue (AUD Million) | Key Growth Drivers | Inferred Market Value (AUD Million) |
|---|---|---|---|
| 2005 | 5-10 | Initial store expansions in QLD/VI | 10-20 |
| 2010 | 15 | National brand recognition | 20-30 |
| 2015 | 15.5 | E-commerce integration | 25-40 |
| 2020 | 100+ | Pandemic surge in home tech | 150-250 |
| 2023 | 250-300 (forecast) | 25 stores, 5 DCs, NPS 88 | 400-600 |
| 2025 (proj) | 350+ | AI/cloud expansions, EOFY sales | 500-700 |
This table highlights Umart’s compound annual growth rate (CAGR) exceeding 20% over two decades, outpacing many peers. Investments in automation and a Net Promoter Score (NPS) of 88—27 points above industry averages—have fueled profitability. With nearly 10,000 SKUs and exclusive deals as Australia’s top retailer for brands like ASUS and MSI, Umart’s valuation underscores its disruptive edge in a $436 billion Australian retail market.
Looking ahead, expansions into cloud GPU services like UmartAI signal diversification, potentially boosting valuations further. For investors eyeing tech retail, Umart exemplifies resilient, family-driven success.
Product Pricing and What People Think
Umart Southport is a prosperous company in terms of low prices, and its computers and laptops are a wide range of products, based on the budget and requirements. Gamers are attracted to the high-performance desktops such as the Umart G3 series, which start at 1,000 dollars in entry-level RTX 3060 in a 1TB SSDs with Intel i5 CPU and 16GB RAM. In the middle-range, like MSI pre-builts that are priced at 1, 500, contain RTX 4070 GPUs to play at 1440p, and the flagships are priced over 3,000 with liquid cooling and 64GB RAM.
In the case of laptops, there is a lot of choice: around $800 HP Pavilion laptops with AMD Ryzen 5, 8GB RAM, and 512GB storage are available to students or remote workers. Professional business people choose Lenovo ThinkPads at the price of 1,200 dollars that offer long battery life, Intel 7 processors, and long life span. MSI GF series MSI GF series costs between $1,500 and $2,500 and includes NVIDIA RTX 40-series graphics, 144Hz monitors, and RGB keyboards, which gamers prefer to play.
Desktops are also expanded to office systems Dell OptiPlex at $900 with the i3 processors are reliable in tasks like day to day use. Custom builds are customizable, see through pricing: it costs an extra $200 to upgrade to a different video card or an extra 1000 dollars to add more storage. In 2025, EOFY sales reduced by as much as 60 percent on individual products, and technological products were affordable as prices increased.
Also check our best review article on Australian Computer Traders
It has transparency in pricing, and in-stock items are dispatched the same day without the use of any hidden costs. Umart usually beats competitors such as JB Hi-Fi by 5-10 percent on components, due to direct supplier relationships.
Customer feelings are divergent but intelligent. Uwart on ProductReview.com.au with 3,500+ reviews of 4.2/5, Southport receives accolades of easy going and informed employees who help with patience and patience to construct a building. One of the reviewers said, “In and out of Southport in 5 minutes-great price on a subwoofer, $50 cheaper than any other place. The 819 reviews on Trustpilot have an average of 4/5, and they are pleased with fast refunds and highly qualified advice: “Evan has solved my motherboard problem with follow up emails- excellent work.
However, gripes persist. r/GoldCoast Reddit threads complain about stock inaccuracy and delays: “Placed an order of two items, received one-weeks left to resolve the order issue.” Warranty complaints also crop up with some of the calling service being described as pathetic on refurbishment returns compared to the new ones. One user of Trustpilot raved, “Bad monitor, no money-back Umart.” However, it is more positive when inside stores, as in surveys by Umart, 90 percent of respondents said they found shopping easy.
Generally, individuals believe that Umart Southport has excelled in value and vibe but fails on the post sales support. It is a winner to price-conscious locals, but a buyer with warranty in mind needs to be wary.
Why Umart is Famous Across Australia
Umart has gained recognition due to its bold entry into the Australian e-commerce market that has been going on since 1999. Being a second-generation family business, it was the first to offer affordable and accessible technology in a time when dial-up was the order of the day, and it won other awards such as No.1 Computer Store in Australia in 2002 by PC User magazine. It has a 2011 and 2022, Brisbane floods underdog story-behind it and 25 stores and $300M+ predictions are supported by community backing.
At the heart of its success lies unsurpassed breadth: the distributor of primary ASUS, TP-Link, MSI, and Gigabyte, Umart has rarities other distributors won’t touch. Global sourcing has created competitive pricing, which attracts deal-hunters, and it is delivered fast with in-house logistics and in places like Southport in a few hours or sometimes within the same day.
Innovation makes its name as iconic. The cloud GPUs of UmartAI make AI computing more democratic, and robotic warehouses are an efficiency model. This is evidenced by the high levels of NPS (88): 88% warranty satisfaction, according to monthly feedback of 30,000 customers.
Umart is culturally an embodiment of an Aussie ingenuity-family-based resilience in a corporate environment. Build stories are discussed in forums, and EOFY is an event, as prices are cut on gaming equipment. In the case of Southport it is local celebrity: it is a destination of Gold Coast gamers, which is a mix of seaside cool and technological excitement.
Scaling pains, such as service hiccups, are criticized, but value and vibe survive the fame. Umart is not only well-known but it has become the basis of the digital natives of Australia.
Umart online is a booming business in the sunny sprawl of Southport, it is more than a store it is a launchpad to online dreams. No matter whether it is to upgrade a laptop to uni or a desk saga, this jewel of Jackman Street will deliver. As the growth slows down, the legend of Umart will change, byte by byte.